Update: 15.01.2024

Last week: 52 week 2023 (25.12.2023 - 31.12.2023)

Last full month: December 2023


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 244 376 -7.0% 3.7% -0.2 60 481 268 -7.7% 3.5% -0.2 -2.6%
MoM 1 029 648 60.0% 3.6% 0.5 256 410 026 60.6% 3.5% 0.4 35.8%
YTD 5 949 736 -39.6% 3.0% -1.8 1 484 892 124 -26.5% 3.3% -1.4 -4.5%
MAT 5 949 736 -39.6% 3.0% -1.8 1 484 892 124 -26.5% 3.3% -1.4 -4.5%
DEXALGIN
WoW 27 091 5.1% 0.4% 0 14 130 083 5.2% 1.1% 0 4.2%
MoM 107 950 24.4% 0.4% 0 55 804 859 25.4% 1.1% 0 21.9%
YTD 992 752 -37.4% 0.4% -0.2 513 392 293 -25.2% 1.1% -0.6 1.6%
MAT 992 752 -37.4% 0.4% -0.2 513 392 293 -25.2% 1.1% -0.6 1.6%
ESPUMISAN (ADULTS)
WoW 72 918 4.4% 38.6% -0.8 43 844 436 6.2% 44.6% -0.5 6.7%
MoM 308 053 2.0% 39.8% -0.7 181 692 958 4.1% 45.8% 0 3.8%
YTD 3 156 622 -26.3% 39.6% -13.7 1 868 444 438 -15.4% 46.5% -12.5 -0.9%
MAT 3 156 622 -26.3% 39.6% -13.7 1 868 444 438 -15.4% 46.5% -12.5 -0.9%
ESPUMISAN BABY
WoW 27 132 4.4% 33.8% -0.5 25 889 801 6.2% 51.7% -0.5 5.8%
MoM 116 629 -0.6% 34.4% -0.2 107 767 667 11.3% 52.0% 1.6 0.1%
YTD 1 211 016 -15.1% 32.7% -4.6 934 037 453 3.1% 48.1% -2.5 -3.1%
MAT 1 211 016 -15.1% 32.7% -4.6 934 037 453 3.1% 48.1% -2.5 -3.1%
FASTUM
WoW 21 834 -0.3% 1.1% 0 13 315 926 -0.4% 2.6% 0 -2.7%
MoM 92 652 29.6% 1.0% 0.2 56 452 780 30.7% 2.6% 0.5 2.1%
YTD 829 114 -20.3% 0.9% -0.3 500 630 570 -8.4% 2.2% -0.3 4.8%
MAT 829 114 -20.3% 0.9% -0.3 500 630 570 -8.4% 2.2% -0.3 4.8%
IODOMARIN
WoW 80 721 -2.3% 27.4% 0.2 14 566 670 -1.8% 9.9% 0 -2.9%
MoM 363 387 4.4% 27.5% 0.3 65 168 342 4.7% 10.0% 0 3.3%
YTD 3 720 154 13.0% 25.6% 3.9 674 242 847 5.4% 9.5% 0.4 -4.4%
MAT 3 720 154 13.0% 25.6% 3.9 674 242 847 5.4% 9.5% 0.4 -4.4%
LIOTON
WoW 19 378 -3.0% 2.1% 0 21 644 310 -3.4% 3.8% -0.2 -1.5%
MoM 82 827 4.7% 2.1% 0.1 94 589 643 0.7% 3.9% 0 -0.5%
YTD 1 002 786 -19.9% 2.1% -0.4 1 223 732 474 -6.4% 4.3% -0.3 -3.1%
MAT 1 002 786 -19.9% 2.1% -0.4 1 223 732 474 -6.4% 4.3% -0.3 -3.1%
MEZYM
WoW 361 718 35.1% 19.4% 2.5 66 211 783 33.8% 14.2% 1.6 17.6%
MoM 1 216 499 17.8% 17.4% 0.9 220 645 050 22.3% 12.8% 1.1 11.4%
YTD 11 652 276 -32.8% 17.8% -7.6 1 932 925 547 -26.9% 12.6% -5.5 -4.3%
MAT 11 652 276 -32.8% 17.8% -7.6 1 932 925 547 -26.9% 12.6% -5.5 -4.3%
MIG 400
WoW 195 690 13.3% 2.7% 0.2 26 011 969 13.3% 2.0% 0.1 4.2%
MoM 753 128 20.1% 2.6% 0 99 918 950 20.4% 1.9% 0 21.9%
YTD 6 743 310 -19.7% 2.5% -0.7 867 845 616 -12.7% 1.9% -0.5 1.6%
MAT 6 743 310 -19.7% 2.5% -0.7 867 845 616 -12.7% 1.9% -0.5 1.6%
PROSTAMOL
WoW 28 331 -3.7% 14.0% -0.4 47 898 801 -3.2% 17.1% -0.3 -1.0%
MoM 125 659 7.4% 14.2% 0.4 211 275 883 11.0% 17.3% 1 4.3%
YTD 1 169 186 -24.4% 13.6% -4.6 1 831 359 893 -15.4% 15.5% -3.8 1.4%
MAT 1 169 186 -24.4% 13.6% -4.6 1 831 359 893 -15.4% 15.5% -3.8 1.4%
RESPERO MYRTOL
WoW 51 483 -3.1% 10.2% 0.2 28 186 258 -2.9% 9.7% 0 -5.1%
MoM 217 928 53.0% 9.4% 1.3 118 226 488 57.8% 9.3% 0.9 31.9%
YTD 1 271 753 -2.3% 7.8% -0.6 687 551 034 10.3% 8.2% -0.2 5.1%
MAT 1 271 753 -2.3% 7.8% -0.6 687 551 034 10.3% 8.2% -0.2 5.1%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 5 949 736 -39.6% 3.0% -1.8 1 484 892 124 -26.5% 3.3% -1.4 -4.5%
DEXALGIN 992 752 -37.4% 0.4% -0.2 513 392 293 -25.2% 1.1% -0.6 1.6%
ESPUMISAN (ADULTS) 3 156 622 -26.3% 39.6% -13.7 1 868 444 438 -15.4% 46.5% -12.5 -0.9%
ESPUMISAN BABY 1 211 016 -15.1% 32.7% -4.6 934 037 453 3.1% 48.1% -2.5 -3.1%
FASTUM 829 114 -20.3% 0.9% -0.3 500 630 570 -8.4% 2.2% -0.3 4.8%
IODOMARIN 3 720 154 13.0% 25.6% 3.9 674 242 847 5.4% 9.5% 0.4 -4.4%
LIOTON 1 002 786 -19.9% 2.1% -0.4 1 223 732 474 -6.4% 4.3% -0.3 -3.1%
MEZYM 11 652 276 -32.8% 17.8% -7.6 1 932 925 547 -26.9% 12.6% -5.5 -4.3%
MIG 6 743 310 -19.7% 2.5% -0.7 867 845 616 -12.7% 1.9% -0.5 1.6%
PROSTAMOL 1 169 186 -24.4% 13.6% -4.6 1 831 359 893 -15.4% 15.5% -3.8 1.4%
RESPERO MYRTOL 1 271 753 -2.3% 7.8% -0.6 687 551 034 10.3% 8.2% -0.2 5.1%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 5 949 736 -39.6% 3.0% -1.8 1 484 892 124 -26.5% 3.3% -1.4 -4.5%
DEXALGIN 992 752 -37.4% 0.4% -0.2 513 392 293 -25.2% 1.1% -0.6 1.6%
ESPUMISAN (ADULTS) 3 156 622 -26.3% 39.6% -13.7 1 868 444 438 -15.4% 46.5% -12.5 -0.9%
ESPUMISAN BABY 1 211 016 -15.1% 32.7% -4.6 934 037 453 3.1% 48.1% -2.5 -3.1%
FASTUM 829 114 -20.3% 0.9% -0.3 500 630 570 -8.4% 2.2% -0.3 4.8%
IODOMARIN 3 720 154 13.0% 25.6% 3.9 674 242 847 5.4% 9.5% 0.4 -4.4%
LIOTON 1 002 786 -19.9% 2.1% -0.4 1 223 732 474 -6.4% 4.3% -0.3 -3.1%
MEZYM 11 652 276 -32.8% 17.8% -7.6 1 932 925 547 -26.9% 12.6% -5.5 -4.3%
MIG 6 743 310 -19.7% 2.5% -0.7 867 845 616 -12.7% 1.9% -0.5 1.6%
PROSTAMOL 1 169 186 -24.4% 13.6% -4.6 1 831 359 893 -15.4% 15.5% -3.8 1.4%
RESPERO MYRTOL 1 271 753 -2.3% 7.8% -0.6 687 551 034 10.3% 8.2% -0.2 5.1%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 244 376 -7.0% 3.7% -0.2 60 481 268 -7.7% 3.5% -0.2 -2.6%
DEXALGIN 27 091 5.1% 0.4% 0 14 130 083 5.2% 1.1% 0 4.2%
ESPUMISAN (ADULTS) 72 918 4.4% 38.6% -0.8 43 844 436 6.2% 44.6% -0.5 6.7%
ESPUMISAN BABY 27 132 4.4% 33.8% -0.5 25 889 801 6.2% 51.7% -0.5 5.8%
FASTUM 21 834 -0.3% 1.1% 0 13 315 926 -0.4% 2.6% 0 -2.7%
IODOMARIN 80 721 -2.3% 27.4% 0.2 14 566 670 -1.8% 9.9% 0 -2.9%
LIOTON 19 378 -3.0% 2.1% 0 21 644 310 -3.4% 3.8% -0.2 -1.5%
MEZYM 361 718 35.1% 19.4% 2.5 66 211 783 33.8% 14.2% 1.6 17.6%
MIG 195 690 13.3% 2.7% 0.2 26 011 969 13.3% 2.0% 0.1 4.2%
PROSTAMOL 28 331 -3.7% 14.0% -0.4 47 898 801 -3.2% 17.1% -0.3 -1.0%
RESPERO MYRTOL 51 483 -3.1% 10.2% 0.2 28 186 258 -2.9% 9.7% 0 -5.1%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 1 029 648 60.0% 3.6% 0.5 256 410 026 60.6% 3.5% 0.4 35.8%
DEXALGIN 107 950 24.4% 0.4% 0 55 804 859 25.4% 1.1% 0 21.9%
ESPUMISAN (ADULTS) 308 053 2.0% 39.8% -0.7 181 692 958 4.1% 45.8% 0 3.8%
ESPUMISAN BABY 116 629 -0.6% 34.4% -0.2 107 767 667 11.3% 52.0% 1.6 0.1%
FASTUM 92 652 29.6% 1.0% 0.2 56 452 780 30.7% 2.6% 0.5 2.1%
IODOMARIN 363 387 4.4% 27.5% 0.3 65 168 342 4.7% 10.0% 0 3.3%
LIOTON 82 827 4.7% 2.1% 0.1 94 589 643 0.7% 3.9% 0 -0.5%
MEZYM 1 216 499 17.8% 17.4% 0.9 220 645 050 22.3% 12.8% 1.1 11.4%
MIG 753 128 20.1% 2.6% 0 99 918 950 20.4% 1.9% 0 21.9%
PROSTAMOL 125 659 7.4% 14.2% 0.4 211 275 883 11.0% 17.3% 1 4.3%
RESPERO MYRTOL 217 928 53.0% 9.4% 1.3 118 226 488 57.8% 9.3% 0.9 31.9%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs